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How to choose a loyalty program

There are many loyalty programs available in the market, each claiming to be the best for your business. Choosing the one that will be the most beneficial for your business is a tough job. You surely don’t want to opt for a loyalty program that runs the age-old lacklustre campaign that tries hard to retain […]

Is Your Loyalty Program Working in Favour of Your Business?

The right loyalty program can encourage customers to return to your store to make repeated purchases! This one sentence sums up the whole idea of having a loyalty program for your business. Many businesses opt for loyalty programs to encourage brand loyalty, improve sales and retain customers. However, not all loyalty programs are successful in […]