Popular Ways to Drive Customers on Website. Many business owners and marketers, whether they own an e-commerce store or a brick-and-mortar location, want to increase website traffic. Visitors to your website can learn more about your products and services, establish trust in your brand, and eventually convert into leads and consumers. Popular Ways to Drive Customers on Website.
Having a good, easy-to-navigate website, on the other hand, will not help you attract more customers if no one can find it in the first place. In this post, Popular Ways to Drive Customers on Website you’ll learn how to get discovered online so you can optimize your exposure. I’m going to discuss:
- What is the significance of website traffic?
- What does “quality traffic” mean, and why is it important?
- There are 17 free and paid strategies to increase traffic to your website.
- Strategies for generating traffic to avoid.
Why More Website Traffic?
Some businesses are bewildered as to why a website is even required in the first place. In today’s economy, even brick-and-mortar firms must have a website. At the absolute least, potential customers will gain a better understanding of your business. It should, however, be set up in such a way that people can enter your funnel and eventually become customers.
When you have this type of website, your traffic is both a vital indicator and a driver of business success. It can help you determine the effectiveness of your campaign.
- How well your marketing is working
- To make decisions, gather information about your target audience.
- Improve your SEO visibility and reputation.
- Increase the number of leads you generate, the number of conversions you make, and the number of customers you have.
Getting these advantages, however, involves attracting the right sort of people to your website, as well as a focus on obtaining high-quality traffic, which is why this essay concentrates on tactics that will improve your bottom line.
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Free Traffic vs. Quality Traffic
Increased website traffic helps to improve your ranking, which leads to additional traffic; however, you must guarantee that the increase in traffic is accompanied by an increase in interaction. If your traffic is increasing but your conversion rates are decreasing, you’re not bringing in the right visitors.
There are various ways to increase the conversion rate of your website, including strategically putting calls to action and lead capture forms, providing the information your visitors are looking for and making navigation simple and intuitive. The first step, though, is to attract the right people to your website.
Your goal when it comes to website traffic is to attract more high-quality visitors. In other words, those who are most likely to convert into leads and customers.
Channels that Drive Quality Traffic to Your Website
There isn’t a single technique that will automatically generate free, high-quality website visitors. Rather, traffic is driven by a multiplicity of channels that work together. Some things require effort, while others demand time and money. Some of the strategies and channels that can assist you to attract visitors to your website are as follows:
- Online Directory Listings
- On-Page SEO
- Off-Page SEO
- Social Media
- Online Ads
Free Ways to Increase Website Traffic from Google
There are a couple of freeways you can use Google to increase your website traffic.
1. Optimize Your Free Google Business Profile
Did you know that a fully optimized Google business listing receives 7x the number of hits as one that is incomplete? Remember that your listing contains a link to your website, so this is an excellent approach to increase traffic to your site.
Keep in mind that Google’s results pages are becoming increasingly intelligent. If your listing contains all of the information a potential consumer requires to make a decision, they may choose to contact/visit your business directly rather than visiting your website – which is even better!
Here are some of Google My Business’s additional features and perks that make it one of the most effective sources of high-quality website traffic.
Your Google listing is as follows:
- Is both free and simple to start up.
- Allows you to appear in searches that are relevant to your company and area.
- Increases your presence on a platform where users are looking to make a purchase.
- Increases the amount of qualified traffic to your website and store.
- Allows customers to leave reviews, which helps to increase your visibility.
Also, keep in mind that Google My Business:
- Allows your company to be found in mobile searches, which have overtaken desktop searches.
- Uses graphics to give customers a feeling of what it’s like to be in your store, removing one of the biggest barriers to entry: uncertainty.
- Increases the likelihood of engagement and acquiring new customers by allowing searchers to interact with your business directly in your listing.
As a local business, you can’t afford to ignore the many advantages of a Google My Business listing. Make a listing for yourself and keep it as current as possible.
2. Perform On-Page SEO
You can use a variety of SEO techniques on each of your website pages to improve your search engine rankings and attract more visitors. This includes crafting brief meta descriptions for your sites and producing high-quality content that your audience is looking for. In search results, the meta description appears beneath your URL. Users are significantly more inclined to click if they know what a page is about and what would result in a click. On-page SEO techniques like these are free, but they do take time.
3. Get Listed in Online Directories
Getting featured in free online directories and review sites is another approach to enhance traffic to your website. Because most of these sites include a link to your website in your profile, actively updating these listings and obtaining favourable evaluations is likely to increase website traffic. Furthermore, several directories, such as Yelp, have a high domain authority on Google. There’s a potential that your free Yelp page will come up first in relevant searches.
4. Build Backlinks
A backlink is a link from another website to your own. Backlinks from related firms or industry leaders will not only increase the visibility of your company but will also drive qualified visitors to your website.
Furthermore, Google notices backlinks and will place more faith in your company if it notices other reputable websites linking to yours. More Google trust means higher rankings, which means more traffic. Quality backlinks will help you get recognised on Google for free.
5. Post on Social Media
Social networking is one of the most popular free marketing tactics for driving visitors to your website. Use social media networks like Facebook, Instagram, and LinkedIn to promote blog entries and other relevant pages on your website. You may convert your social media followers into website visitors and drive traffic from their networks if you post shareable content.
It is both free and not as difficult as it may look to create useful content. Because you are an expert in your field, it is your responsibility to simplify your product/service for your audience.
6. Include Hashtags in Your Posts
You may expand your reach outside your network and be discovered by consumers searching for your products and services by adding hashtags to posts that promote your website pages and blog entries. The more people that click on your links, the more free traffic your website will receive.
7. Use Landing Pages
Landing pages are a free way to drive visitors to your site. These are sites dedicated to your special offers, such as redeeming a coupon code, downloading a free guide, or starting a free trial. They contain the information users require to move forward and convert, as well as a focus on a single call to action, making it more likely to occur.
Because landing pages are so specialized, you can be very specific with your messaging, which will increase traffic (and conversions) to those pages.
8. Target Long-Tail Keywords
While short-tail keywords are more often searched, ranking for them on search engines is more difficult. Long-tail keywords, on the other hand, increase your chances of ranking higher (even on the first page) for queries that are specialized to your products and services – and greater ranking equals more visitors.
People are also employing more specific words to seek online as search engines and voice search capabilities improve. WordStream’s free keyword tool is one of many free tools available to help you select keywords to target.
9. Start Email Marketing
Sending out newsletters and special promotions via email on a regular basis is a great way to stay in touch with customers and may also help boost traffic to your website. They will be given useful information and linked to sections on your website where they can learn more, such as blog posts and landing pages for specific offers.
Just make sure you’re not bombarding your readers with emails all the time, or they’ll stop reading them, delete them, or unsubscribe from them.
Also, give your email subject lines some thought. These factors have a significant impact on whether or not a user opens your email. Your emails will not provide visitors to your site if they are never opened!
10. Guest Blog
Having an industry influencer write a blog post for your site or turning an interview with them into a blog post can help generate traffic both organically and through the influencer’s audience sharing the content (see the backlinks section above). This might also help to diversify your material and demonstrate to your readers that you are engaged in your subject.
You might even request that the influencer promote your company in their own review or round-up post. This strategy is still free, but you must collaborate with the influencer in a mutually beneficial trade.
You can also write for us as a guest blogger. Identify complementary businesses in your area with a similar audience to yours. See if you can write a guest article for their blog that includes a link to your website. To make it more of a fair transaction, make sure your content is relevant and beneficial to their audience.
11. Engage Online
Being involved in online organizations and on websites relevant to your business and community is free, and it helps you get more traffic. Participate in discussions about your industry by leaving comments on blogs and social media posts, answering questions posted by others, and participating in discussions about your sector. The more you interact with your community, the more people will see your profile.
If you include a link to your website in your social media profiles, you’ve effectively turned your involvement into a new source of website traffic. Simply engage in a polite and sincere manner, and avoid inserting links to your website in your comments to avoid appearing spammy and harming your online and professional reputation. The purpose of your interaction should not be to increase traffic, but rather a secondary result.
12. Learn from Your Analytics
Google Analytics is free to use, and the information it provides can help you increase the number of visits to your website. Use tracked links in your marketing campaigns and regularly monitor your website analytics on a regular basis. This will help you figure out which content tactics and types work, which ones need to be improved, and which ones aren’t worth your time.
Paid Ways to Drive Website Traffic from Google
Paid Google advertising is an excellent approach to bring people to your website who are looking for the services you offer.
13. Google Ads
You pay to have your website (typically a landing page) appear at the top of search results for specific keywords with Google Ads. When certain keywords are used in a search, Google examines all accounts bidding on those keywords and displays and ranks the paid results based on the quality and relevancy of the advertisement.
Paid search results appear first on the results pages, at the very top. This form of exposure is a terrific method to attract more qualified visitors to your website. Additionally, you are only charged when someone clicks on your ad.
14. Google Maps Advertising
You may also use the Google Ads platform to set preferences so that your business appears at the top of Google Maps search results. There will be a sponsored result indicator next to your listing, just like with ordinarily paid search advertisements, but the exposure you get from being at the top is priceless.
15. Social Media Advertising
While you pay to be in the top place for relevant searches with search advertising, you pay to appear in relevant feeds with social media advertising. You can target the type of audience you want to appear in front of with both types of advertising, but social media enables better targeting due to greater psychographic data.
16. Display Advertising
Branded banner advertising that appears on relevant websites is known as display ads. If you own fitness business and your ad shows on a website regarding athletic gear, your ad is likely to bring in relevant visitors.
Advertisements for retargeting might appear on websites or in social media feeds. They are shown to visitors who have already visited your site and are therefore more likely to return.
Avoid Instant Website Traffic Generators
There is such a thing as free website traffic, but there is no magic button or programme that can generate it without you having to do anything. If you’re thinking about using a paid or free automatic internet traffic generator for your business, here are three reasons to avoid it:
Auto Website Traffic Generators Can Hurt Your Rankings
Google is capable of detecting spamming conduct, suspicious activity spikes, and monitoring how users interact with your website. Using an automated traffic bot or generator is likely to attract the incorrect type of attention from Google, resulting in a negative impact on your reputation and, as a result, your ranking.
Your Traffic Won’t Be Targeted
The ultimate goal of increasing the number of people who interact with (and hopefully become customers of) your business by increasing the number of visitors to your website and ranking higher on Google is to increase the number of people who interact with (and hopefully become customers of) your business. If your visitors aren’t targeted, they’re less likely to engage with your website, and your lead and conversion rates are more likely to suffer.
Your Site Could Get Banned
If your website attracts bot traffic, you risk being prohibited from online advertising providers or, worse, having your website removed from Google. It’s not worth it to pay for low-cost website traffic! Take the effort to develop a steady stream of high-quality traffic to your website.
As previously said, it is pointless to increase website traffic if those users are unlikely to engage with your content, convert into leads, or become customers. Increasing the number of visitors to your website does not happen overnight. It takes time and work, but the quality of the traffic you generate will reflect your efforts.
Plus, we’ve taken care of the difficult part: figuring out what to do first. You can attract the correct people to your site and, more crucially, more of those visits will convert into buyers by using Google My Business and the other secure routes mentioned above.
How to Increase Website Traffic: Recap
Here is a list of the strategies we covered in this post that can help you get more qualified visitors to your website:
- Optimize Your Free Google Business Profile
- Perform On-Page SEO
- Get Listed in Online Directories
- Build Backlinks
- Post to Social Media
- Include Hashtags in Your Posts
- Use Landing Pages
- Target Long-Tail Keywords
- Start Email Marketing
- Guest Blog
- Engage Online
- Learn from Your Analytics
- Google Ads
- Google Maps Advertising
- Social Media Advertising
- Display Advertising