There is no getting away from the fact that the pandemic is far from over. Now we are a week into the second lockdown, it is a great time for business owners to focus on getting ahead of the curve and making their business COVID-proof.
Rely less on people
This is a stressful time for both employers, employees and customers. Focus on managing systems instead of people. In turbulent times, people can become even less reliable. Focus on creating different systems and processes instead. If something isn’t working, now is the time to slow down and make sure to make the necessary fixes.
Focus on getting customer safeguards in place
If you’re able to put customers on contracts now, this could be extremely beneficial. It’s a tough conversation to jump right into, but you can test the waters currently. You can initiate conversations and simply ask if their budgets have been affected by the pandemic. Creating an open line of communication early on is one of the best ways to guarantee your customers will trust you and support you through the pandemic.
Try to focus on products
If you are a service-based business, now is a good time to try focus on products. Why? Products help you make money while you rest. In order to grow your business, you need products. Now is a great time to think about how you can product-ise some of your services. You can keep it simple and start with one. Remember you can get creative here as products come in a range of shapes and sizes! The key is to make things simple for customers or clients to buy.
Put some form of automation in place
If you don’t have an automated lead process in place, now is a great time to do so. If the economy decreases further, you’re going to have to sell twice as much as usual. Chances are you were already doing that previously without automation. Using a lead gen on autopilot will allow you to create fresh new leads whilst you focus on other things. All you have to do is close the sale. You can retain more customers and generate revenue for your business with the Reward Stamp App. From the app, you can track important statistics, anticipate your customer’s shopping habits, provide push notifications to reach them directly at home and reward them for their loyalty! Find out more or enquire today!